A style study — not a real store, not affiliated with New Balance · more
Spec sheet study

Chinese tea · spec sheet

a spec sheet instead of a shop window

Graph paper, crosshairs, orange markers, mono rows. Each tea carries the same fields a piece of running gear would: origin, process, form, weight, code.

Dark tea clumps on a graph-paper panel with corner crosshairs and orange marker ribbons

Seven spec groups

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear, same spec

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

Why it looks like this

Performance goods are sold with measurements, and tea holds up under that treatment better than most products: leaf, origin, process, form, weight. So the shop is built as a spec sheet, with graph paper under the leaf, crosshairs where a lab sheet puts registration marks, and a single orange marker showing where the reading starts. The grey is deliberately cool, so the brown of the leaf stays the warmest thing on screen. The spec-panel grammar comes from sportswear layouts New Balance made familiar; this is an independent study of it, with no connection to the company. Every number printed here is one we can stand behind.